Musings of a Punk Rock Father

So Chevy has this amazing new tagline in their ads: The price on our tag is the price you pay. Not a penny more.

What a fantastic concept. Imagine our world and the way shopping would be if more retail establishments adopted this method of pricing!

Imagine walking into a grocery store, picking up a box of Little Debbie brownies, seeing a price tag marked "$1.99," and KNOWING that this was the price you would pay, and not a penny more (well, not counting tax, title, license and dealer fees, of course).

I think Chevy is really onto something. In fact, Ford has now unveiled a similar pricing plan.

They call it Keep It Simple, and promise, "All it takes is a simple handshake with your Ford Dealer. There are no tags to look for. No hassles to get tangled up in. And no gimmicks to steer clear of. The price you see is the price you’ll get."

Car dealerships: Offering consumers unprecedented pricing options.